Real estate IDX or MLS integration is a proven way to automate listings population online. Such integration allows to have many content rich pages with actual property information 24/7. What can be better than a website with auto-populated rich content pages, right? But there is a detail on how integration is done, which may totally ruin search ranking benefits for your website.

Any Broker or Agency real estate website requires the most actual information reflected in the listings. Some time ago, the only way to maintain the most up-to-date information was manual listings editing. As technology evolves, any real estate website can benefit from a reliable and zero time-consuming MLS/IDX integration for 24/7 information update.